A sensory journey into the heart of Italian chocolate, from its humble origins to becoming an iconic sweet.
The Chocolate House is open Tuesday to Sunday, from 9:00 am to 6:30 pm, with last entry at 5:30 pm; it is closed on Mondays. To get there, take the city bus from central Perugia to the stop near the Perugina factory in San Sisto, or drive via the SS3bis; check the official website for detailed directions.
Admission is €10 for adults, €8 for children aged 6-12 and seniors, and free for children under 6; it includes the museum visit and a tasting. It is recommended to buy tickets online to avoid queues through the official website.
It is recommended to allow at least 1.5 to 2 hours to fully enjoy the exhibition, the tour, and the tastings without rushing. If you are traveling with children, it may take a little longer because of the interactive activities.
Founded in 1907 by the Buitoni family, Perugina is famous for its Baci chocolates, a symbol of love in Italy since 1922; the Chocolate House preserves this Umbrian chocolate-making heritage, highlighting its role in the local economy and Italian culture. It is a tribute to the innovation and tradition of Perugia as a cradle of artisanal chocolate.
The best time is during spring (April-June) or autumn (September-October) to avoid crowds and enjoy Perugia's pleasant weather; choose weekday mornings for fewer visitors. At Christmas, there are special events, but it can be busier.
Yes, the museum is mostly accessible, with ramps, lifts, and corridors adapted for wheelchairs; however, some factory areas may have restrictions. Contact +39 075 52781 or check the official website for specific details and assistance.
Nearby, about a 10-minute drive away, you can visit Perugia's historic center with the Fontana Maggiore and the Palazzo dei Priori; Lake Trasimeno is also 20 km away for a day in nature. Explore more on the Perugia tourism website.
Wear comfortable shoes for the factory tour and book in advance during high season; don't forget your camera for the interactive exhibits, and try the Baci chocolates in the shop at the end. If you are traveling in a group, check family discounts on the official website for a sweet and memorable experience.
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